How Skinification of Perfume will reshape the Fine Fragrance Market
The concept of skinification of perfume represents a significant shift in consumer expectations and product development. Increasingly, fragrance consumers are looking for more than a luxurious scent; they want their perfumes to offer skincare benefits as well. This trend aligns perfectly with the growing focus on holistic beauty, health-consciousness and wellness. Key Aspects of Skinification […]
Customer Story: Xerjoff launches Newcleus, their first perfume based on the Perfume Pearls technology
Xerjoff Newcleus has launched as the brands first ever ethanol-free perfume based on Microcaps‘ Perfume Pearls technology. Newcleus marks a new era in water-based, ethanol-free perfume for Xerjoff. The perfume with EdP intensity stands for extraordinary performance, a long-lasting sillage and breakthrough innovation in the world of Niche Perfumes. The luxurious visual of the Perfume […]
Microcaps AG Secures CHF 9.3M in Series A Financing Round to Expand Production Capacity
Zurich, Switzerland – June 05, 2024 Microcaps AG, a leading innovator in advanced microencapsulation technology, today announced the successful completion of its Series A financing round, raising CHF 9.3 million. This significant capital increase marks a pivotal moment for the company as it aims to meet the growing demand for its unique enabled ethanol free […]
Microcaps wins Gold Medal at inCosmetics global Paris
Microcaps has won the gold medal for showcasing their breakthrough technology for water-based, ethanol-free fine fragrance at inCosmetics global 2024 in the category „Sensory Bar“. We are extremely proud that the jury of in-Cosmetics‘ experts chose our Perfume Pearls technology as the winner. Here is what inCosmetics stated after the award ceremony: The Gold accolade […]
A comparison between ethanol-free and ethanol-based fine fragrances
Ethanol-free perfumes hold significant potential from a market perspective: With consumers growing more discerning about product ingredients, there’s a rising trend towards natural and sustainable cosmetics. Therefore, it is crucial to engage consumers with ethanol-free, natural fine fragrances. Dive into this blogpost, where we explore the benefits and innovations that redefine your customers‘ fragrance experience […]
