Xerjoff Newcleus has launched as the brands first ever ethanol-free perfume based on Microcaps‘ Perfume Pearls technology. Newcleus marks a new era in water-based, ethanol-free perfume for Xerjoff. The perfume with EdP intensity stands for extraordinary performance, a long-lasting sillage and breakthrough innovation in the world of Niche Perfumes. The luxurious visual of the Perfume Pearls underlines the creativity and vision behind this extraordinary perfume. Its design, application and performance simply cannot be compared to any other conventional perfume on the market.
Xerjoff’s vision meets a master perfumer’s perfection
Andreas Wilhelm is the olfactory mastermind behind this piece of creativity. The gourmand-type fragrance is specifically designed for Microcaps‘ Perfume Pearls delivery system for water-based, ethanol-free Perfume Pearls. Newcleus is the result of a delicate process of craftmanship. Mr. Wilhelm worked very closely with both Microcaps and Xerjoff in the process of developing this scent specifically for the Perfume Pearls delivery system. The project team tested different ingredients in their encapsulated form to learn their olfactive performance with this breakthrough delivery system. Finally, the master perfumer crafted an artistic masterpiece that is matched perfectly with Xerjoff’s vision behind Newcleus and the ethanol-free Perfume Pearls formulation.
A joyful olfactive adventure – natural and skin friendly
Perfume Pearls unlocks as a new delivery system a completely unique fragrance experience for ethanol-free perfume. When consumers spray Newcleus, the pearls which are packed with high-load fragrance oil, burst in the spray head. This releases a fine mist of fragrance oil, creating a soothing, refreshing, and lightweight feeling on application. On skin consumers experience an extraordinarily long-lasting, refreshing and non-milky scent. The innovative formulation is ethanol, and emulsifier-free, using alginate (which is extracted from a specific type of seaweed) to encapsulate fragrance oil into transparent Perfume Pearls. The product is completely gentle to both skin and hair.
As an alcohol-free fragrance, it offers more than I expected. The sillage is quite good, as is the longevity. The powdery quality of the rose and the fresh, watery green notes enhance the perfume’s elegance and refinement
– Blogpost on Fragrantica
Protection through innovation
The process of creating an ethanol-free perfume based on Microcaps‘ technology is protected by patents. This applies for both scent-creation and encapsulation of fragrance-oils. Therefore, it is almost impossible for to achieve a perfume clone that has the same olfactive, visual and haptic product performance as Xerjoff Newcleus. This gives our customers safety that their creative ideas are protected from unwanted copying. Furthermore, it adds to the exclusivity of perfume products.
About the collaborating companies:
Xerjoff Group S.p.A.: Founded in Turin in 2007, Xerjoff was launched by Sergio Momo and Dominique Salvo with the aim of blending the most luxurious raw materials to complement the most affluent global lifestyles through the combination of old world craftsmanship, the finest raw ingredients and a contemporary artistic sensibility resulting in a collection of some of the most exquisite, unique scents available in the world today.
Andreas Wilhelm: Andreas Wilhelm and his team are experts in creating customized fragrance solutions in the niche and luxury segment. Additionally, Andreas specializes in olfactory art, developing innovative fragrance installations and artistic scent creations. His work has been recognized with several awards.
Microcaps AG: Renowned for its expertise in microencapsulation and its patented microfluidic perfume-pearls technology. Microcaps has paved the way for innovative fine fragrance products, offering its unique technology as a solution to encapsulate fragrance-oil into alginate-beads and create high performing fine fragrance products that have never been seen before on the market.
Source of Images: https://www.xerjoff.com
