Why British Vogue is Calling Alcohol-Free Fragrance the ‘New Era of Scent’
Guerlain (house with nearly two centuries of French perfumery heritage) chose Microcaps’ Perfume Pearls™ technology for their iconic Aqua Allegoria collection. For us, this wasn’t just a product launch, it was a sign that alcohol-free fragrance moved from a “niche alternative” to the “new mainstream”. As we look back on the first month after launch, the response from editors, influencers and connoisseurs has been […]
Customer Story: Guerlain launches skin-hydrating Aqua Allegoria Perle line
Guerlain has chosen Microcaps’ Perfume Pearls™ technology for its new Aqua Allegoria Perle range, bringing a new type of ethanol-free, skin-hydrating fine fragrance into one of the most prestigious collections in luxury perfumery. The collaboration shows that high-performance, sensorial ethanol-free formats have a place at the very heart of a global brand’s portfolio. At the […]
Customer Story: Xerjoff launches Newcleus, their first perfume based on the Perfume Pearls technology
Xerjoff Newcleus has launched as the brands first ever ethanol-free perfume based on Microcaps‘ Perfume Pearls technology. Newcleus marks a new era in water-based, ethanol-free perfume for Xerjoff. The perfume with EdP intensity stands for extraordinary performance, a long-lasting sillage and breakthrough innovation in the world of Niche Perfumes. The luxurious visual of the Perfume […]
How does water-based perfume perform in comparison to ethanol-based perfume?
In the past the performance of water-based perfume was often stated as a main downside in comparison to ethanol-based fine fragrances. Common reason for this is the limitation of the fragrance loading in the final water-based product. However, with Microcaps‘ Perfume Pearls it is now possible to reach fragrance-loadings up to above 20%. So how […]
What perfume consumers think about water-based perfume
After receiving enthusiastic feedback from perfumeries about our breakthrough fine fragrance innovation, we wanted to ask perfume consumers about their opinion on Microcaps water-based perfume technology. What we found out, gave us certainty that our innovation is what consumers have been waiting for. In this post we have summarized the most important outcomes for you: […]
Water-based perfume: Benefits and a solution for its current downsides
In this post, you will learn more about the benefits and disadvantages of water-based perfumes and how Microcaps‘ perfume beads unlock a breakthrough fine fragrance innovation for your brand too. Perfumes have been an essential part in the lives of human beings for thousands of years. The origins of perfume can be traced back to […]
