Why British Vogue is Calling Alcohol-Free Fragrance the ‘New Era of Scent’
Guerlain (house with nearly two centuries of French perfumery heritage) chose Microcaps’ Perfume Pearls™ technology for their iconic Aqua Allegoria collection. For us, this wasn’t just a product launch, it was a sign that alcohol-free fragrance moved from a “niche alternative” to the “new mainstream”. As we look back on the first month after launch, the response from editors, influencers and connoisseurs has been […]
Customer Story: Guerlain launches skin-hydrating Aqua Allegoria Perle line
Guerlain has chosen Microcaps’ Perfume Pearls™ technology for its new Aqua Allegoria Perle range, bringing a new type of ethanol-free, skin-hydrating fine fragrance into one of the most prestigious collections in luxury perfumery. The collaboration shows that high-performance, sensorial ethanol-free formats have a place at the very heart of a global brand’s portfolio. At the […]
Customer Story: Xerjoff launches Newcleus, their first perfume based on the Perfume Pearls technology
Xerjoff Newcleus has launched as the brands first ever ethanol-free perfume based on Microcaps‘ Perfume Pearls technology. Newcleus marks a new era in water-based, ethanol-free perfume for Xerjoff. The perfume with EdP intensity stands for extraordinary performance, a long-lasting sillage and breakthrough innovation in the world of Niche Perfumes. The luxurious visual of the Perfume […]
Customer Story: Kajal Perfumes Paris launches ethanol-free perfume based on Microcaps‘ technology
Kajal Perfumes Paris, Microcaps AG and LUZI AG have collaborated to launch the first ever ethanol-free perfume based on Microcaps‘ Perfume Pearls technology. The outcome of the successful partnership is „Lamar Caviar by Kajal“. The niche-perfume was introduced to the fine fragrance market in late December 2023. With it, Kajal Perfumes Paris introduces a new […]
How does water-based perfume perform in comparison to ethanol-based perfume?
In the past the performance of water-based perfume was often stated as a main downside in comparison to ethanol-based fine fragrances. Common reason for this is the limitation of the fragrance loading in the final water-based product. However, with Microcaps‘ Perfume Pearls it is now possible to reach fragrance-loadings up to above 20%. So how […]
