Customer Story: Guerlain launches skin-hydrating Aqua Allegoria Perle line
Guerlain has chosen Microcaps’ Perfume Pearls™ technology for its new Aqua Allegoria Perle range, bringing a new type of ethanol-free, skin-hydrating fine fragrance into one of the most prestigious collections in luxury perfumery. The collaboration shows that high-performance, sensorial ethanol-free formats have a place at the very heart of a global brand’s portfolio. At the […]
Ready to Use Fine Fragrance Collection
Microcaps‘ customers now have the opportunity to choose from three different scents of our ready to use fine fragrance portfolio to launch their own capsule-based, alcohol-free and skin nourishing Perfume Pearls product. The choice of a ready to use scent comes with many advantages: Shorter lead times, lower minimum order quantities (MOQs) and reliability of […]
The Future of Body Mists: Alcohol-Free and Skin-Friendly Innovations
For decades, body mists have been a steady part of beauty routines. They often include light, refreshing fragrances sometimes in combination with active ingredients. Furthermore, they often offered an easy, cheaper alternative to traditional perfumes. But the formula behind many conventional mists relies heavily on alcohol (ethanol) or other skin-harming ingredients to disperse fragrance. These […]
How Skinification of Perfume will reshape the Fine Fragrance Market
The concept of skinification of perfume represents a significant shift in consumer expectations and product development. Increasingly, fragrance consumers are looking for more than a luxurious scent; they want their perfumes to offer skincare benefits as well. This trend aligns perfectly with the growing focus on holistic beauty, health-consciousness and wellness. Key Aspects of Skinification […]
Customer Story: Xerjoff launches Newcleus, their first perfume based on the Perfume Pearls technology
Xerjoff Newcleus has launched as the brands first ever ethanol-free perfume based on Microcaps‘ Perfume Pearls technology. Newcleus marks a new era in water-based, ethanol-free perfume for Xerjoff. The perfume with EdP intensity stands for extraordinary performance, a long-lasting sillage and breakthrough innovation in the world of Niche Perfumes. The luxurious visual of the Perfume […]
Microcaps AG Secures CHF 9.3M in Series A Financing Round to Expand Production Capacity
Zurich, Switzerland – June 05, 2024 Microcaps AG, a leading innovator in advanced microencapsulation technology, today announced the successful completion of its Series A financing round, raising CHF 9.3 million. This significant capital increase marks a pivotal moment for the company as it aims to meet the growing demand for its unique enabled ethanol free […]
Microcaps wins Gold Medal at inCosmetics global Paris
Microcaps has won the gold medal for showcasing their breakthrough technology for water-based, ethanol-free fine fragrance at inCosmetics global 2024 in the category „Sensory Bar“. We are extremely proud that the jury of in-Cosmetics‘ experts chose our Perfume Pearls technology as the winner. Here is what inCosmetics stated after the award ceremony: The Gold accolade […]
A comparison between ethanol-free and ethanol-based fine fragrances
Ethanol-free perfumes hold significant potential from a market perspective: With consumers growing more discerning about product ingredients, there’s a rising trend towards natural and sustainable cosmetics. Therefore, it is crucial to engage consumers with ethanol-free, natural fine fragrances. Dive into this blogpost, where we explore the benefits and innovations that redefine your customers‘ fragrance experience […]
