Why British Vogue is Calling Alcohol-Free Fragrance the ‘New Era of Scent’
Guerlain (house with nearly two centuries of French perfumery heritage) chose Microcaps’ Perfume Pearls™ technology for their iconic Aqua Allegoria collection. For us, this wasn’t just a product launch, it was a sign that alcohol-free fragrance moved from a “niche alternative” to the “new mainstream”. As we look back on the first month after launch, the response from editors, influencers and connoisseurs has been […]
Customer Story: Xerjoff launches Newcleus, their first perfume based on the Perfume Pearls technology
Xerjoff Newcleus has launched as the brands first ever ethanol-free perfume based on Microcaps‘ Perfume Pearls technology. Newcleus marks a new era in water-based, ethanol-free perfume for Xerjoff. The perfume with EdP intensity stands for extraordinary performance, a long-lasting sillage and breakthrough innovation in the world of Niche Perfumes. The luxurious visual of the Perfume […]
A comparison between ethanol-free and ethanol-based fine fragrances
Ethanol-free perfumes hold significant potential from a market perspective: With consumers growing more discerning about product ingredients, there’s a rising trend towards natural and sustainable cosmetics. Therefore, it is crucial to engage consumers with ethanol-free, natural fine fragrances. Dive into this blogpost, where we explore the benefits and innovations that redefine your customers‘ fragrance experience […]
