Why British Vogue is Calling Alcohol-Free Fragrance the ‘New Era of Scent’

Guerlain (house with nearly two centuries of French perfumery heritage) chose Microcaps’ Perfume Pearls™ technology for their iconic Aqua Allegoria collection. For us, this wasn’t just a product launch, it was a sign that alcohol-free fragrance moved from a “niche alternative” to the “new mainstream”.   As we look back on the first month after launch, the response from editors, influencers and connoisseurs has been […]