Why British Vogue is Calling Alcohol-Free Fragrance the ‘New Era of Scent’
Guerlain (house with nearly two centuries of French perfumery heritage) chose Microcaps’ Perfume Pearls™ technology for their iconic Aqua Allegoria collection. For us, this wasn’t just a product launch, it was a sign that alcohol-free fragrance moved from a “niche alternative” to the “new mainstream”. As we look back on the first month after launch, the response from editors, influencers and connoisseurs has been […]
Customer Story: Guerlain launches skin-hydrating Aqua Allegoria Perle line
Guerlain has chosen Microcaps’ Perfume Pearls™ technology for its new Aqua Allegoria Perle range, bringing a new type of ethanol-free, skin-hydrating fine fragrance into one of the most prestigious collections in luxury perfumery. The collaboration shows that high-performance, sensorial ethanol-free formats have a place at the very heart of a global brand’s portfolio. At the […]
