A comparison between ethanol-free and ethanol-based fine fragrances

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Ethanol-free perfumes hold significant potential from a market perspective: With consumers growing more discerning about product ingredients, there’s a rising trend towards natural and sustainable cosmetics. Therefore, it is crucial to engage consumers with ethanol-free, natural fine fragrances. Dive into this blogpost, where we explore the benefits and innovations that redefine your customers‘ fragrance experience […]

How does water-based perfume perform in comparison to ethanol-based perfume?

In the past the performance of water-based perfume was often stated as a main downside in comparison to ethanol-based fine fragrances. Common reason for this is the limitation of the fragrance loading in the final water-based product. However, with Microcaps‘ Perfume Pearls it is now possible to reach fragrance-loadings up to above 20%. So how […]

What perfume consumers think about water-based perfume

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After receiving enthusiastic feedback from perfumeries about our breakthrough fine fragrance innovation, we wanted to ask perfume consumers about their opinion on Microcaps water-based perfume technology. What we found out, gave us certainty that our innovation is what consumers have been waiting for. In this post we have summarized the most important outcomes for you: […]

Water-based perfume: Benefits and a solution for its current downsides

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In this post, you will learn more about the benefits and disadvantages of water-based perfumes and how Microcaps‘ perfume beads unlock a breakthrough fine fragrance innovation for your brand too. Perfumes have been an essential part in the lives of human beings for thousands of years. The origins of perfume can be traced back to […]