Customer Story: Xerjoff launches Newcleus, their first perfume based on the Perfume Pearls technology
Xerjoff Newcleus has launched as the brands first ever ethanol-free perfume based on Microcaps‘ Perfume Pearls technology. Newcleus marks a new era in water-based, ethanol-free perfume for Xerjoff. The perfume with EdP intensity stands for extraordinary performance, a long-lasting sillage and breakthrough innovation in the world of Niche Perfumes. The luxurious visual of the Perfume […]
Microcaps AG Secures CHF 9.3M in Series A Financing Round to Expand Production Capacity
Zurich, Switzerland – June 05, 2024 Microcaps AG, a leading innovator in advanced microencapsulation technology, today announced the successful completion of its Series A financing round, raising CHF 9.3 million. This significant capital increase marks a pivotal moment for the company as it aims to meet the growing demand for its unique enabled ethanol free […]
Microcaps wins Gold Medal at inCosmetics global Paris
Microcaps has won the gold medal for showcasing their breakthrough technology for water-based, ethanol-free fine fragrance at inCosmetics global 2024 in the category „Sensory Bar“. We are extremely proud that the jury of in-Cosmetics‘ experts chose our Perfume Pearls technology as the winner. Here is what inCosmetics stated after the award ceremony: The Gold accolade […]
A comparison between ethanol-free and ethanol-based fine fragrances
Ethanol-free perfumes hold significant potential from a market perspective: With consumers growing more discerning about product ingredients, there’s a rising trend towards natural and sustainable cosmetics. Therefore, it is crucial to engage consumers with ethanol-free, natural fine fragrances. Dive into this blogpost, where we explore the benefits and innovations that redefine your customers‘ fragrance experience […]
Customer Story: Kajal Perfumes Paris launches ethanol-free perfume based on Microcaps‘ technology
Kajal Perfumes Paris, Microcaps AG and LUZI AG have collaborated to launch the first ever ethanol-free perfume based on Microcaps‘ Perfume Pearls technology. The outcome of the successful partnership is „Lamar Caviar by Kajal“. The niche-perfume was introduced to the fine fragrance market in late December 2023. With it, Kajal Perfumes Paris introduces a new […]
How does water-based perfume perform in comparison to ethanol-based perfume?
In the past the performance of water-based perfume was often stated as a main downside in comparison to ethanol-based fine fragrances. Common reason for this is the limitation of the fragrance loading in the final water-based product. However, with Microcaps‘ Perfume Pearls it is now possible to reach fragrance-loadings up to above 20%. So how […]
What perfume consumers think about water-based perfume
After receiving enthusiastic feedback from perfumeries about our breakthrough fine fragrance innovation, we wanted to ask perfume consumers about their opinion on Microcaps water-based perfume technology. What we found out, gave us certainty that our innovation is what consumers have been waiting for. In this post we have summarized the most important outcomes for you: […]
Water-based perfume: Benefits and a solution for its current downsides
In this post, you will learn more about the benefits and disadvantages of water-based perfumes and how Microcaps‘ perfume beads unlock a breakthrough fine fragrance innovation for your brand too. Perfumes have been an essential part in the lives of human beings for thousands of years. The origins of perfume can be traced back to […]
